Chapter 2: The Understanding
Why is that? Well, because deep down inside, I knew that this wasn't a breakfast food. They lied to me. Every corporation lied to me and told me that it was a balanced breakfast. And my parents who knew none better also served it because they didn't know. They also believed what was told to them. And because of that unknowing I suffered. The events that followed changed the way Cereal & Such functioned. I didn't focus on selling cereal much anymore. It was really on the community of friends who all loved this thing.
There was a young girl who came to my cereal bar and she came down from Victorville with her mother, which was about an hour and a half away. She had a bowl and she left. She was so precious and it was around that time that I knew, I can't serve this to kids because I know what's in it. And so I decided to close it and I decided to dive in deeper.